Our client Instagram asserts its trademark rights in Cyprus

5th Jun 2020

The Registrar of Trademarks of Cyprus has ruled in favour of our client Instagram, in opposition proceedings filed by us on their behalf against the registration of a proposed trademark “Instaplace” for advertising services. Specifically, the Registrar held that the proposed mark Instaplace was largely similar both visually and orally to Instagram. Accordingly, it was held that this similarity presented a significant risk that the average consumer would consider the services provided by Instaplace as originating from and/or associated with those provided by Instagram.

In his decision dated 1 June 2020, the Registrar of Trademarks of Cyprus noted that although the services covered by Instaplace and those of Instagram are not identical, there is a relationship between them due to the expansion and development in the use of social networks as advertising channels in recent years. The Cyprus Registrar further noted that advertising, and specifically online advertising, is done, to a large extent, on the specific platform owned by the opponent in this case, i.e. Instagram.

The Registrar also emphasized Instagram’s global reputation and its long-term intensive use of the trademark for its social media platform, which has been active long before the filing of Instaplace. Consequently, the Registrar rejected the application for the registration of “Instaplace”.

Our IP team deals with all aspects of IP Law, to include trademark management strategies, enforcement and prosecution. For more information, do not hesitate to contact our firm.

Talk to us

Our website will provide you with an overview of our services and the advice we provide. If you would like further information about how we can assist you, please contact us.

Call: +357 22 777000   |   Email: [email protected]

Portfolio close
Title Type CV Email

Remove All


Click here to email this list.